Last week, our classmates and i were assigned to take a look at successful blogs and compare them, and i was really attracted to the contents of one blog, LOGODESIGNLOVE.COM.In the blog, there was a interview and i thought it was very interesting and some of the quote he said in the interview made me think….It was a interview with famous American graphic designer, Paul Rand. His name is not as famous as his work…His work is very know as the Corporate identity (company logos) and IBM, ABC television, andUPS are very famous logo. He was interested in design at very young age, and he taught himself to be a designer.
http://www.logodesignlove.com/paul-rand-video
http://www.logodesignlove.com/paul-rand-interview
anyways, in the interview, Rand says ”Don’t try to be original. Just try to be good. That sounds sort of naive, but its true.“ and ”form and content are indistinguishable,” “without form, there is no content; without content, there is no form.” he also states symmetry, asymmetry, tension, scale, space, texture, etc…all that are language of form. i strongly agree with his opinion this because i believe graphic designers are to communicate by visual art and we have to have our point across by them. I think it is very important to be original, but we have to communicate with the audience first. we have to know that people need to understand what we are trying to communicate about certain things.
He quotes “Perception is reality, reality is not reality, it’s only wha people think…” I respect what he said in the interview and his point of view about his work. I think he understands the influences that graphic design has and the social trends. I was really glad i saw this interview and what Paul Rand had to say about his career.
